A paper preset is an installable package that extends the default selection of medias (papers) installed on your printer. It contains all the settings needed to get the best results for your media, including an ICC profile.
Get the right colors using ICC profiles and pantone tables. To see available ICC profiles and pantone tables for your printer, go to HP Business Support Center and look for resources available for your printer.
Load your HP media correctly by checking the print side. Check the label inside the media core for correct print side or go to HP media print orientation, and select your media.