Blog

Tuesday, March 26, 2024
Trade show trends — Stand out with HP Media

The trade show season is upon us. Often the most significant marketing expense for businesses, trade shows are a crucial element of an advertising strategy, presenting significant market opportunities for you and your customers. 
 
Offer these innovative products that make your customers stand out on the show floor:

FABRIC SIGNAGE—from walls to signage to backlit displays, fabric graphics create the popular “soft” sign look. This lightweight material can easily be folded or rolled, allowing easier installation and more economical shipping.

SUSTAINABLE MEDIA—trade show displays with sustainable highlights are designed to help reduce the environmental impact of printing. An increasing number of consumers are concerned about the environment and look for companies committed to sustainable initiatives. 

FLOOR GRAPHICS—custom printed flooring allows exhibitors to utilize every inch of their booth space for branding and can create an inviting entryway while providing product information. Certified safe and slip-resistant for use on indoor smooth floors.

BANNERS—provide a wide range of applications from hanging signs to roll-up banners.

Take advantage of this huge market opportunity and find more innovative sign and display products HERE.

For more information, a free sample, or to order, call us at 888-893-4668 or visit HPLFMedia.com, or email info@hplfmedia.com.
Monday, March 4, 2024
Affordable sustainable highlights: HP Recycled* Removable Adhesive Fabric (Latex/solvent)
Tap into the growing market of eco-conscious consumers with our new HP Recycled* Removable Adhesive Fabric (Latex/solvent) made with recycled water bottles* and coating materials. 
 
HP Recycled* Removable Adhesive Fabric (Latex/solvent) is a remarkable adhesive fabric that can be mounted to indoor and outdoor surfaces and repositioned again and again without residue. 
 
Compatible with Latex and Solvent printers, it’s the perfect sustainable solution for multiple applications, including wall and floor graphics. Best of all, you won't pay more for sustainability; the product is offered at a comparable price to traditional non-post-consumer recycled products!

Need help marketing this new product? We have emails, imagery, videos, and other assets that we can even customize for you.

Download marketing tools here.

Contact your Sales Representative at 888-893-4668, visit HPLFMedia.com or email info@HPLFMedia.com.

* For additional product information, including technical specifications, visit HPLFMedia.com.
Tuesday, February 27, 2024
Attract new customers — Host a business event. We're here to help!

Hosting an open house, workshop, or other industry event is a great way to inform your customers about your business and build valuable relationships. Event-led growth is a marketing strategy that leverages events as a way to increase customer acquisition and retention. In a digitally fatigued world, customers have a renewed appetite for personalized, in-person gatherings.

Help your customers grow their business with a seminar about new print technologies, applications, or tips on best printing practices. Consider hosting a networking event, product launch, sales demonstration, or other business-building affair; we can help and support you with materials to enhance your event and make an impression on your attendees. We can tailor marketing collateral to match your company’s brand while showcasing HP Large Format Print Media.

Whether it’s printer toppers, informational flyers, or promotional banners, we can help you create a successful event.

Don’t hesitate to contact your Sales Representative for ideas at 888-893-4668, visit HPLFMedia.com, or email info@HPLFMedia.com.
Sunday, February 11, 2024
Artist uses HP Wallcovering to create mind-bending illusion!
Larger-than-life art installation raises environmental awareness: Uses HP Wallcovering as the medium

It Lies Beyond is the new art exhibit at Volte Art Projects in Dubai. Acclaimed Pakistani artist Rashid Rana uses digital media to explore perceptions of scale and mingles small and large imagery to create a mural that surprises and intrigues. This monumental art installation spans 400-square-meters and depicts a serene seascape. On closer inspection, we see that the seascape is made up of 90,000 tiny images of trash, "symbolizing the carbon footprint of humans on this planet." The artist has been collecting these images since 2006 in an effort to bring awareness to the ocean’s neglect and pollution. The installation also has an Augmented Reality element—the viewer can scan a small image to see an animated video.
 
This immersive mural was printed and installed by Wallart Designs, a company specializing in innovative printed interiors focusing on sustainability and high-quality printing. They use PVC-free HP Large Format Wallcoverings for their décor solutions, which help them meet their environmental goals.
 
It Lies Beyond was printed on HP Non-woven Durable Suede Wall Paper,* a PVC-free alternative that carries the CE and UKCA environmental certifications. It also has the EN233 extra washability rating (wave 3) for tough durability in an environment subject to wear and tear.
 
“We like the sustainable aspects of HP Wallcovering products; they are easy to install, super durable, scrubbable, and print vibrant colors. We love this material,” says Naveed Ahmad, Project Manager at Wallart Designs.
 
Wallart also used HP PVC-free Durable Suede Wall Paper in many projects, including the pediatric center at Mediclinic Middle East.

The recent En Fuego Restaurant project won the Silver Award for Fespa Printeriors in 2023. The project used the HP PVC-free Durable Suede Wall Paper, which meets health requirements for food service environments.


Check out the Décor Page on our website for more digital décor solutions.
 
To learn more about our products, get a free sample, or to order, call us at 888-893-4668, visit HPLFMedia.com or email info@HPLFMedia.com.
 
* HP Non-woven Durable Suede Wall Paper available in EMEA only.
Monday, January 22, 2024
NEW! HP Large Format Media Video Training Series: Check it out!

Powerful NEW tools to grow your business:

Check out our Video Training Series

Introducing the HP Large Format Print Media Learning Hub—home to our Product Video Training Series. Here, you’ll find videos designed to provide you, your team members, and customers with an overview of our vast range of state-of-the-art print media. You’ll learn about the technical specifications, features, benefits, and applications of the HP Large Format Print Media Portfolios. These videos provide you with knowledge to help your customers with technical questions, provide print solutions, discover new applications, and promote these products to grow your business.

Share these informative videos on our Technical, Graphics, and Sign & Display product lines at no cost to you.

We strive to provide you with complimentary resources to help with your success.

Feel free to reach out to your Sales Representative with questions or feedback.

For more information and to order, call us at 888-893-4668, visit HPLFMedia.com, or email info@HPLFMedia.com.
Monday, January 1, 2024
 2023 Recap of HP’s Cutting Edge Products!
Offer your customers the latest innovative HP products!

The printing industry continues to evolve. Technological advancements and changing business environments bring challenges but also opportunities.

HP is turning innovative ideas into innovative products that cater to the changing needs of the printing industry.

This year, HP introduced the following unique, state-of-the-art products:
•    HP Recycled* Removable Adhesive Fabric, 3-in Core (Latex/solvent) — this REACH-compliant*, repositionable adhesive fabric is made with recycled water bottles* and coating materials. 
•    HP Production Satin Photo Paper, 3-in Core — recyclable, FSC®-certified* and designed for maximum ink absorption and fast drying to produce vibrant, high-quality photo images for a variety of applications.  
•    HP Production Gloss Photo Paper, 3-in Core — recyclable,* FSC®-certified,* these cost-effective papers work seamlessly with the new HP DesignJet XL 3800 Printers. 
•    HP Production Matte Canvas, 3-in Core — 2-over-1 canvas weave prints sharp detail and accurate color at an affordable price to meet the exploding demand of online canvas print e-stores.
Are you offering your customers the latest, cutting-edge printing materials from HP?
Need assistance marketing them or getting them on your website? We can help.
We look forward to a great 2024 and a continued successful partnership!

Call us at 888-893-4668, visit HPLFMedia.com or email info@HPLFMedia.com.

* For additional product information, including technical specifications, visit HPLFMedia.com.
Sunday, December 17, 2023
Happy Holidays & Office Hours

Season's Greetings from the BMG Team

As the holiday season is upon us, we would like to express our gratitude for our continued partnership. We value your business and look forward to another successful year ahead!

Our office and warehouses will be closed for the holidays on the following dates:

  • Friday, December 15, closing at 4 pm
  • Monday, December 25, closed
  • Monday, January 1, closed
  • Friday, December 22 & Friday, December 29, closing at 4:30 pm        

If you need to place orders for HP, Marabu, JM, and KODAK products, BMG sales representatives are here to help, so please call us at 888-893-4668 before 4:30 pm Friday, December 22 Friday, December 29, or visit us at GlobalBMG.com

Wishing you all the best this holiday season!
Tuesday, December 5, 2023
Printing trends for 2024 promise new opportunities

As the new year approaches, it’s essential to look at the state of the printing industry and explore the trends that shape its future. As we look ahead to 2024, several trends are emerging that may provide you and your customers with opportunities for growth and development:

  1. Augmented Reality (AR) Integration: Printed materials will increasingly incorporate AR technology to create user-interactive experiences. Examples include museum and event signage, POP, packaging, and displays with QR codes that play videos or presentations that provide the reader with additional information.
  2. Sustainable Printing: This trend is already a cornerstone of the print industry, but now environmentally conscious printing solutions, including the use of recycled materials and eco-friendly inks, will become standard. HP has introduced HP Recycled* Removable Adhesive Fabric, HP Recycled* Removable Adhesive Fabric (Latex/solvent) and HP Recycled* Satin Canvas (Latex/solvent) to provide you and your customers with recycled media options.
  3. New Substrates: The printing industry is seeing the adoption of innovative substrates such as fabric, plastic, board, and metal, opening up new and creative markets for printers.
  4. Artificial Intelligence (AI): AI algorithms can analyze print data, identify errors in the print process, and correct them quickly, resulting in better quality printing, reduced waste, and increased overall efficiency. The use of AI in printing has only just begun – predictive algorithms and advanced analytics will revolutionize the industry.
  5. Special effects and personalization: Special effects and finishing techniques are gaining popularity along with personalized printing. Variable data printing allows for personalizing decals, signs, promotional material, and more. Watch the VIDEO to learn more about printing with variable data.

We will continue to develop printing materials that fit your customers’ needs and help you profit from these new trends.

We look forward to an exciting 2024, and together, we will find new solutions, explore new markets, and create a profitable new year.

Visit HPLFMedia.com, contact us for questions, or to order, call 888-893-4668 or email info@HPLFMedia.com.

* For additional product information, including technical specifications, visit HPLFMedia.com.
Thursday, November 30, 2023
Wrap up a new revenue stream!  HP 24-lb Bond Paper, 3-in Core: Great option for printable gift wrap
The art of gift-giving can mean new business opportunities for you and your customers. A great option for personalized gift wrap is HP 24-lb Bond with ColorPRO Technology, 3-in Core.

Print Service Providers with HP PageWide XL printers can expand into the lucrative world of personalized printed products with little to no investment. HP 24-lb Bond with ColorPRO Technology, 3-in Core prints personalized gift wrap with photos, text, and images for every occasion, from Christmas and weddings to birthdays and National Pickle Day! 

HP 24-lb Bond with ColorPRO Technology, 3-in Core is also perfect for corporate gifts, point-of-sale displays, and posters. This recyclable* paper can help meet environmental goals, and the ColorPRO Technology saves on ink by using 20% less compared to standard bond papers without ColorPRO Technology.*

The holidays are fast approaching; take advantage of this opportunity and stock up on HP 24-lb Bond with ColorPRO Technology, 3-in Core now.

For more information, a free sample, or to order, call us at 888-893-4668, visit HPLFMedia.com, or email info@HPLFMedia.com.

*For additional product information, including technical specifications, visit HPLFMedia.com
Sunday, November 19, 2023
Closed for Thanksgiving: Thursday, Nov 23 & Friday, Nov 24
If you need to place orders for HP products this week, sales representatives are here to help, so please call us by the end of the day on Wednesday, November 22.
To order, call 888-893-4668 or visit us at HPLFmedia.com.
We hope you have a fun and safe holiday. Happy Thanksgiving!